Objective Assessment Blog

Football Coaches and Gordon Ramsey! How are they linked?

gary — Fri, 18 May 2012 04:50:37 +0000

As the head of a Sales Force Development company, I spend most of my time working with CEO’s who are addressing major sales issues in their business. Anyone who has run a sales force will know that sales issues are some of the hardest to address. As CEO’s we find it much easier to implement [...]

Working with CEO’s

gary — Mon, 14 May 2012 04:49:29 +0000

I was recently in Boston attending the Objective Management Groups annual conference. This is an event that I look forward to all year as it brings me into contact with some of the best sales professionals in the world. The opportunity to talk with t

Bridal Clones

admin — Thu, 05 Jan 2012 22:43:09 +0000

Recently I had the great pleasure of sharing a shopping day with my daughter, looking for potential wedding dresses for her big day later this year.

My daughter has very definite ideas of

The Tortoise and the Hare – The Importance of Consistency!

gary — Thu, 05 Jan 2012 00:26:47 +0000

You know how some things just jump out and "bite you" because they are so obvious but you just didn't see them. Well I had one of those moments this week and it's all to do with consistency. At OA we have had a really good year in 2011. We have de

DNA of Influence

bradpower — Fri, 28 Oct 2011 01:09:39 +0000

As a professional sales person it is always healthy to analyse your effectiveness to influence customers by asking yourself this question … "do I have the DNA of Influence as part of my Sales Process"? The DNA of Influence, also known as the DNA

Sales Process – Why structure is important

gary — Wed, 21 Sep 2011 23:48:42 +0000

Over the past 6 months I have been presenting a number of breakfast seminars devoted to the importance of developing a robust and structured sales process. Now, many of you experienced salespeople will dismiss this as unnecessary; you know how to

What a STAR!

admin — Tue, 31 May 2011 06:03:21 +0000

Last week, I was involved in the presentation of STAR (Sales Talent Acquisition Routine) training with a company in Sydney. This company recognised that their recruitment strategy and process in the past had not resulted in the building of a strong s

How to cut competitors off at the knees….

admin — Tue, 31 May 2011 06:01:52 +0000

Every company looks for unique ways to get rid of their competitors, to gain, and then maintain, a strong customer base. Many have tried different kinds of tactics to do that. But today I saw one that really brought a smi

The importance of choosing the right Sales Manager

gary — Mon, 23 May 2011 04:20:24 +0000

Within all sales organisations there is nothing more important than having the right Sales Manager. I know to many of you this seems like a motherhood statement but there is more to getting this right than would first appear. The right Sales Manag

The Benefits of Sales Training – It’s all about Attitude

marionm — Tue, 15 Mar 2011 23:35:29 +0000

"The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense." --Thomas Edison The realisation that hard work pays off is not new, but it was clearly demonstrated recently when t